Yahoo! launched a new feature on its Shopping site Monday night similar to eBay’s Reviews & Guides and Amazon’s Listmania which allows their shopping community to share products with other shoppers. Called the Shoposphere it shoppers build lists on any topic for others to see or just themselves.
I think these shopping tools are a smart way to provide great content to your buyers and a valuable service to the shoppers themselves. They also are yet more examples of Tim O’Reilly’s Architecture of Participation. They allow people to be content creators and publishers.
What did surprise me was that given Yahoo!’s investments in tagging (My Web 2.0, Flickr) that they did not integrate tagging into these new Pick Lists.